The Ice Bucket Challenge Returns

June is awareness month for Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig's disease.

Being closely affected by this disease, we got together on June 12 to take on the Ice Bucket Challenge to lend our support and get the ball rolling. We invite you to join us in raising funds for the ALS Quebec Foundation.

What is the Ice Bucket Challenge?
Having created a buzz on social media in 2014, the Ice Bucket Challenge consists of spilling a bucket of ice water on your head and then inviting three contacts to reproduce the gesture to support the ALS cause and raise donations.

Learn more about ALS
Amyotrophic Lateral Sclerosis (ALS) is a disease that destroys the body's motor neurons (nerve cells), causing voluntary muscles to atrophy, deteriorate and weaken. Voluntary muscles are those under a person's conscious control. As the neurons are affected, sufferers lose the ability to walk, talk, swallow, and breathe, but their intellectual faculties remain unaffected. To date, there is no treatment to significantly prolong the life of sufferers.

See our team get a cold shower!
Thank you to all our employees who contributed so much to this event.

Now, it’s your turn. Will you help us to bring back the movement?
Our greatest wish is to bring this challenge back to life, which is celebrating its 10th anniversary, and exceed our fundraising goals. The challenge is quite simple, and anyone can take part:

  • Fill your bucket with cold water and add a few ice cubes.
  • While filming yourself, announce the names of three (3) of your contacts, colleagues, or family members to invite them to take on the challenge.
  • Still filming, pour the bucket of ice water over your head (or ask for assistance if the bucket is too heavy).
  • Share your performance on social media, along with the link to donate!
  • Make your donation online via this link.
  • Spread the word: the more people we get involved, the stronger the movement will become!
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